Industry: Financial Services / Consulting
Engagement Type: Executive Behavior Mapping & Sales Prioritization
Background
A financial consulting firm wanted to enhance its outreach to executive decision-makers in finance by understanding their content preferences and identifying high-priority prospects.
Problem
Without data-driven insights, the firm struggled to tailor its outreach and prioritize executives and companies with high alignment and influence.
Solution
Ringer Sciences mapped 1,300+ financial executives using Audience Architecture, analyzing engagement trends, influencer networks, and thematic alignment across 445 firms. A proprietary scoring system prioritized outreach targets.
Results
- Identified top-performing content themes among 1,300+ finance executives to tailor messaging.
- Ranked 445 firms by sales opportunity fit and influence, accelerating outreach effectiveness.
- Mapped media behaviors to guide earned media and thought leadership targeting.
- Converted insights into measurable sales wins and refined prospect engagement playbooks.
Outcome
Enabled highly targeted outreach by mapping executive behavior and interests, improving sales efficiency and establishing a data-driven method for future client prioritization.
