Insights
Generative Engine Optimization (GEO): A Strategic Imperative for Healthcare and Consumer Goods
As generative AI becomes embedded in business operations, Generative Engine Optimization (GEO) is emerging as a critical discipline for companies seeking to harness AI safely, efficiently, and strategically. GEO is the practice of guiding generative models—like large language models (LLMs)—to produce outputs that are not only creative, but also relevant, compliant, and aligned with business […]