Industry: Pharmaceuticals
Engagement Type: AI-Powered Media Intelligence & KPI Alignment
Background
A global pharmaceutical company needed to enhance its reporting on communication impact across two therapeutic areas and specifically required alignment with corporate KPI reporting. With an influx of digital media data and internal KPIs lacking alignment, the communications team required a more actionable, scalable, and secure solution to communicate their communications impact and broader outcomes.
Problem
Traditional tools couldn’t connect communications KPIs—like media sentiment and engagement—to business outcomes. Internal reporting lacked clear guidance on which metrics to track consistently, offered limited real-time insight, and raised concerns about consistency, scalability, and alignment with broader corporate reporting standards.
Solution
Ringer Sciences developed an AI-enhanced Intelligence Center to categorize critical communications metrics based on KPIs that were most correlated with key business outcomes. The tool offered advanced KPI analysis, dashboard filtering, and executive-ready reports, all built within a secure, compliant infrastructure.
Results
- Delivered real-time insights on media performance across therapeutic areas, enabling faster decision-making and opportunity detection.
- Built a clear connection between communications KPIs (e.g., sentiment, reach, engagement) and downstream business impact metrics, improving cross-functional visibility.
- Enabled enterprise-grade, secure reporting with customizable dashboards and filtering, supporting both global and team-level needs.
- Equipped the communications team with a data-backed framework to align content, campaigns, and measurement directly to commercial and reputational goals.
Outcome
Elevated the role of communications within the organization by linking key KPIs to business outcomes and creating a scalable framework for strategic, secure, and insight-driven reporting.
