Industry: Retail / Grocery / Consumer Goods
Engagement Type: Consumer Insight & Digital Engagement Strategy
Background
A premium natural and organic grocery retailer sought to improve consumer perception, counteract price sensitivity concerns, and enhance engagement in a competitive digital landscape.
Problem
While known for product quality, the brand lacked the digital agility of competitors and had limited influencer engagement. Social sentiment was mixed, and digital campaigns weren’t capitalizing on viral food trends.
Solution
Ringer Sciences analyzed online grocery conversations, benchmarked competitor performance, and developed a tailored influencer engagement strategy. The team identified content themes, key voices, and performance gaps.
Results
- Delivered insights 3x faster than the previous agency, equipping the team with timely, monthly intelligence to act on trends and sentiment shifts in real time.
- Turned around high-impact monitoring requests in under 1 business day – often within hours – supporting executive decision-making during culturally sensitive events.
- Increased earned product mentions by up to 48% month-over-month by flagging breakout items and recommending targeted amplification in owned and influencer content.
- Insights contributed to consistent share of voice leadership – peaking at 37% – driving strong brand visibility, while influencing consumer preference and reinforcing category dominance during key months
Outcome
Armed the marketing team with data-driven content strategies and influencer partnerships to close competitive gaps, enhance customer perception, and build stronger community engagement.
