Industry: Retail / Grocery / Consumer Goods
Engagement Type: Consumer Insight & Digital Engagement Strategy
Background
A premium natural and organic grocery retailer sought to improve consumer perception, counteract price sensitivity concerns, and enhance engagement in a competitive digital landscape.
Problem
While known for product quality, the brand lacked the digital agility of competitors and had limited influencer engagement. Social sentiment was mixed, and digital campaigns weren’t capitalizing on viral food trends.
Solution
Ringer Sciences analyzed online grocery conversations, benchmarked competitor performance, and developed a tailored influencer engagement strategy. The team identified content themes, key voices, and performance gaps.
Results
- Enabled the team to adapt content strategy 3x faster based on trend detection and performance data.
- Developed value-forward messaging that addressed pricing concerns without diluting brand ethos.
- Identified and activated top-aligned influencers to amplify brand storytelling and authenticity.
- Strengthened strategic market position through benchmarking and competitive gap analysis.
Outcome
Armed the marketing team with data-driven content strategies and influencer partnerships to close competitive gaps, enhance customer perception, and build stronger community engagement.
