The Challenge
Patient and caregiver conversations were scattered across social, forums, and advocacy networks — risking a misaligned launch.
Our Approach
Year-long analysis of 9,000+ mentions, segmented by stakeholder — paired with a two-part insights program with patient and caregiver advocates.
9,000+
Mentions
Analyzed across social, forums & news
10
Advocates
Patient & caregiver influencers activated
2.4K
Lead Theme
Diet & nutrition led the conversation
5
Key Voices
High-impact advocates on TikTok & Reddit
Outcome — A trust-driven launch strategy aligned to community sentiment, lifting awareness and engagement ahead of market entry.