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Analytics

Ringer Sciences Introduces AlignEd: Empowering Higher Education Institutions to Leverage their Institutional Identity and Excel in National Rankings

Ringer Sciences is proud to introduce AlignEd, the first product offering designed to innovate higher education

Evan Gallagher

05 Apr 2024 | 3 min read

Analytics

4 Strategies for Increasing Hospital Brand Reputation

What are US News and World Report Rankings and why do they matter? The US News rankings are a set of scores released annually that rank medical institutions based on various metrics. For hospitals, the rankings evaluate 15 specialty areas of care and include responses from expert opinion surveys and specialty physicians on top referral […]

Kelley Kline

01 Aug 2023 | 4 min read

Analytics

Midterm Elections: Using Social Media Data to Make Sense of Campaign Results (Part 2)

Key Points The 2022 midterm elections delivered unexpected results that remain difficult to explain. Social data from the unprecedented 2022 Senate midterm elections showed little evidence for the strong connection between candidates’ Twitter followership and their likelihood of victory. By the Numbers: In 7 out of 10 battleground Senate races, winning candidates had a greater […]

Edward Barbini

12 Dec 2022 | 5 min read

Analytics

The Future of Data Driven Research through Scientific Landscape Analysis

Since the halcyon days of the internet, the US government has provided databases of published medical journals and clinical trials, available to researchers and patients alike. PubMed.gov and ClinicalTrials.gov, two libraries of health studies and trials, are easily accessed and can be used to download full PDFs of publications and view the status of clinical […]

Benjamin Applegate

10 Nov 2022 | 4 min read

Analytics

Midterm Elections: The Issues that Matter (Part 1)

It would seem impossible to guess who is going to win the midterm elections. However, examining the themes discussed online by candidates during the Senate primaries, we uncovered a few interesting insights on the messages put out by different campaigns and the ways in which they influence constituents perceptions, as well as their vote. Key […]

Edward Barbini

14 Oct 2022 | 7 min read

Analytics

LinkedIn: The New Supportive Coworker Community

The pandemic is over.” – President Biden announced during a 60 Minutes interview with Scott Pelley late last month. As we reflect on what has changed since the start of the pandemic in March 2020, we ask ourselves where to begin. Having worked in digital and social media for over 6 years, the answer for […]

Garrett Bond

03 Oct 2022 | 8 min read

Analytics

Forward-Thinking with ESG at the Forefront

ESG: Environmental, Social, Governance. To some, that may just be a mouthful of empty promises and subjectivity, but to others, it dictates a company’s moral standards. As ESG surfaces as an attractive corporate concept across industries, it’s crucial to understand its emergence– Society is rapidly progressing towards a more environmentally conscious mindset. In order to […]

Eleni Konstantellis

24 Aug 2022 | 6 min read

Analytics

TikTok: The Social Engagement Gold Mine

Key Points TikTok is rapidly climbing the social ladder, with over one billion monthly active users and the highest average session length amongst all social platforms. Influencer identification, informed by the three R’s – Reach, Relevance, and Resonance, ensures that partnerships align with company and campaign objectives Tracking metrics is imperative for measuring success and […]

sightbox

03 May 2022 | 5 min read

Analytics

Understanding Your Data: How Correlations Quantify the Relationships between Variables

To make informed, data-driven decisions, one must understand the relationships and patterns in their data. Ringer Sciences specializes in discovering and interpreting these relationships for our clients, enabling them to make the best decisions for their business. Have you ever wondered what causes stock prices to change, or how you can predict these changes? Causation […]

Stephanie Klaskin

18 Mar 2022 | 6 min read

Analytics

The Power of Social Listening: Health Equity Case Study

SITUATION: COVID-19 intensified health inequities globally, stressing the need for programmatic initiatives to ensure all individuals have just and equal access to healthcare. This sparked discussion of how to successfully launch a health equity program given perceptions and definition of health equity. The COVID-19 pandemic illuminated pre-existing barriers to healthcare access across a vast spectrum […]

Taylor Schott

18 Jan 2022 | 4 min read

Analytics

Recap of Austin Technology Council CEO Summit 2021

Business leaders in Austin took an opportunity to join together for the restart of the Austin Technology Council’s annual CEO Summit. This group was excited about meeting each other again in person, and to start looking towards what’s next in the Austin technology community. I was pleased to join my partners in crime at the […]

Yash Gad

12 Nov 2021 | 6 min read

Analytics

Audience Architecture: A Case Study Examining Financial Executives

What is Audience Architecture? Communication is key to growing your business. But in order to communicate effectively, you need to understand your target audience – What do they care about? Who do they listen to? How are they consuming content? Audience Architecture uncovers what drives conversations, interests, and influence among a targeted subset of a […]

Kelley Kline

19 Oct 2021 | 6 min read

Analytics

How Audience Architecture Can Help You Grow Your Brand

Reaching your customers is a key priority for every business. With nearly 4 billion people using social media today, it is vital that companies leverage this platform to connect with their customers, which we define as a client’s audience. However, effective use of social media extends far beyond accumulating likes, shares, and comments. Rather, it […]

Kelley Kline

13 Sep 2021 | 4 min read

Analytics

What is Ringer All About?

Our story begins in 2018 with a group of academics and business analysts who set out with a goal to democratize data. Our mission was to empower clients to make informed, data-backed decisions irrespective of their technology or data science backgrounds. In turn, we moved away from theoretical approaches and into application, arming our clients […]

Yash Gad

01 Dec 2018 | 4 min read

Case Studies

Executive Intelligence and Prospect Prioritization in Finance

Industry: Financial Services / Consulting Engagement Type: Executive Behavior Mapping & Sales Prioritization Background A financial consulting firm wanted to enhance its outreach to executive decision-makers in finance by understanding their content preferences and identifying high-priority prospects. Problem Without data-driven insights, the firm struggled to tailor its outreach and prioritize executives and companies with high […]

Case Studies

Ranking Strategy for Academic Medical Center

Industry: Healthcare / Hospitals Engagement Type: National Reputation Strategy & Physician Engagement Background A top academic hospital aimed to improve its performance in national rankings that influence patient choice and peer perception, particularly in specialty care areas evaluated by expert opinion. Problem The hospital lacked clarity on where to focus its efforts to most effectively […]

Case Studies

Consumer Intelligence & Influencer Strategy for Premium Grocer

Industry: Retail / Grocery / Consumer Goods Engagement Type: Consumer Insight & Digital Engagement Strategy Background A premium natural and organic grocery retailer sought to improve consumer perception, counteract price sensitivity concerns, and enhance engagement in a competitive digital landscape. Problem While known for product quality, the brand lacked the digital agility of competitors and […]

Case Studies

Nonprofit Influencer Campaign for Medical Emergency Awareness

Industry: Nonprofit / Health Tech Engagement Type: Influencer Activation & Awareness Campaign Background A nonprofit focused on emergency medical products wanted to increase awareness through authentic storytelling from first responders—EMTs, firefighters, and police officers—on social platforms. Problem There was minimal content from first responders about the product category, and financial constraints made influencer recruitment challenging. […]

Case Studies

Digital Positioning Strategy for Rare Disease Leader

Industry: Biopharma / Rare Disease Engagement Type: Corporate Narrative & Digital Repositioning Background A leader in rare disease treatment needed to balance its investor-focused content with a more patient- and clinician-centric narrative to better engage stakeholders across the healthcare ecosystem. Problem Corporate messaging emphasized financial updates, overshadowing stories of patient impact and scientific leadership. Social […]

Case Studies

Rare Disease Launch Strategy Using Community Intelligence

Industry: Biopharma / Rare Disease Engagement Type: Patient Advocacy Insight & Launch Strategy Background A biopharmaceutical company preparing to launch a new treatment for a rare metabolic disorder sought a comprehensive understanding of the online community—spanning patients, caregivers, clinicians, and advocacy groups. The goal was to ensure that its communications and outreach efforts were aligned […]

Case Studies

AI-Powered Conference Intelligence for Global Healthcare Company

Industry: Pharmaceuticals Engagement Type: Event Analytics & Communication Automation Background A multinational healthcare organization participated in high-profile oncology and medical conferences that generated large volumes of content. The company needed a scalable solution for extracting and analyzing insights to inform future communication strategies. Problem Manual analysis of conference media was time-consuming and inconsistent. The team […]

Case Studies

Custom AI-Enhanced Intelligence Center for Global Pharmaceutical Communications Impact

Industry: Pharmaceuticals Engagement Type: AI-Powered Media Intelligence & KPI Alignment Background A global pharmaceutical company needed to enhance its reporting on communication impact across two therapeutic areas and specifically required alignment with corporate KPI reporting. With an influx of digital media data and internal KPIs lacking alignment, the communications team required a more actionable, scalable, […]

Case Studies

Insights-Driven LinkedIn Strategy for Healthcare Executives

Industry: Healthcare / Insurance Engagement Type: Executive Branding & Content Strategy Background A major U.S. healthcare benefits provider offering medical and specialty insurance plans needed to enhance its executive presence on LinkedIn. With a vast network of healthcare providers and a strong footprint in Medicare and specialty care, the organization aimed to position its leadership […]

Data Science

Anatomy of a Visual Identity: The Story Behind Our Logo Re-design

At Ringer Sciences, we love data, but we also love a good story, and we know that data and stories go together (and aren’t mutually exclusive).

David Armano

22 Feb 2024 | 5 min read

Analytics

4 Strategies for Increasing Hospital Brand Reputation

Kelley Kline

01 Aug 2023 | 4 min read

Data Science

The Future is Niche: The Rise of Specialized Generative AI Models

Generative AI has already started changing the world we live in. ChatGPT, Dall-E, and other popular AI-powered tools wow users with their ability to design graphics, polish up a resume, plan a vacation budget, find errors in code, and more. From art generators to language models, AI tools are becoming ubiquitous and have the potential […]