Industry: Healthcare / Hospitals
Engagement Type: National Reputation Strategy & Physician Engagement
Background
A top academic hospital aimed to improve its performance in national rankings that influence patient choice and peer perception, particularly in specialty care areas evaluated by expert opinion.
Problem
The hospital lacked clarity on where to focus its efforts to most effectively improve national reputation, struggling to identify which strategies would meaningfully move the needle.
Solution
Ringer Sciences conducted correlation analysis across hundreds of digital and institutional metrics. The team provided a strategy focused on faculty networking, thought leadership, personalized storytelling, and internal promotion of research.
Results
- Pinpointed metrics most strongly correlated with expert opinion scores in rankings analysis.
- Created an actionable roadmap to improve key KPIs such as physician engagement and visibility.
- Recommended custom content formats to elevate clinical storytelling and faculty research.
- Strengthened reputation management through proactive storytelling.
Outcome
Provided a data-backed roadmap to improve digital engagement and expert opinion scores, positioning the hospital for improved rankings and increased clinical recognition.
