Industry: Healthcare / Hospitals
Engagement Type: National Reputation Strategy & Physician Engagement
Background
A top academic hospital aimed to improve its performance in national rankings that influence patient choice and peer perception, particularly in specialty care areas evaluated by expert opinion.
Problem
The hospital lacked clarity on where to focus its efforts to most effectively improve national reputation, struggling to identify which strategies would meaningfully move the needle.
Solution
Ringer Sciences conducted correlation analysis across hundreds of digital and institutional metrics. The team provided a strategy focused on faculty networking, thought leadership, personalized storytelling, and internal promotion of research.
Results
- Rankings and expert scores are most driven by faculty visibility, specialty content output, and targeted media activity – identified through analysis of 280+ metrics across 29 top hospitals and 5 specialties.
- Top-ranked hospitals published 3x more blog content and had more active faculty on Twitter; the strategy showed how to close this gap to raise visibility with physician voters.
- Twitter and Display ads underperformed, with hospitals that improved in rank spending 3.6x and 20x more on these channels, respectively. Meanwhile, top-ranked peers spent 94x more on Native ads – informing a reallocation plan toward higher-yield platforms
- With 254 research publications and a 59% cardiology follower ratio per faculty, the hospital had a strong base to expand reach and strengthen peer reputation through faculty amplification.
Outcome
Provided a data-backed roadmap to improve digital engagement and expert opinion scores, positioning the hospital for improved rankings and increased clinical recognition.
