Industry: Nonprofit / Health Tech
Engagement Type: Influencer Activation & Awareness Campaign
Background
A nonprofit focused on emergency medical products wanted to increase awareness through authentic storytelling from first responders – EMTs, firefighters, and police officers—on social platforms.
Problem
There was minimal content from first responders about the product category, and financial constraints made influencer recruitment challenging. Outreach methods needed refinement to convert interest into collaboration.
Solution
A multi-touch outreach strategy targeted 45 first responder influencers across TikTok and Instagram. Ringer’s approach included personalized messaging, outreach through professional channels, and storytelling aligned with each influencer’s mission.
Results
- 5 first responder influencers activated through personalized multi-touch outreach, reaching a combined audience of over 1.1M followers across TikTok and Instagram.
- Influencer content generated 2,800+ organic engagements, including shares, comments, and saves – showcasing real-life emergency preparedness use cases.
- Outreach achieved a 22% conversion rate from initial contacts to activated partnerships, optimizing engagement through professional platform targeting and value-aligned messaging.
- Campaign executed under projected budget, validating cost-efficient tactics for future nonprofit influencer strategies.
Outcome
Established a repeatable and cost-effective influencer outreach model for mission-driven campaigns, boosting visibility and credibility among first responders and the general public.
