Industry: Pharmaceuticals
Engagement Type: AI-Powered Media Intelligence & KPI Alignment
Background
A global pharmaceutical company needed to enhance its reporting on communication impact across two therapeutic areas and specifically required alignment with corporate KPI reporting. With an influx of digital media data and internal KPIs lacking alignment, the communications team required a more actionable, scalable, and secure solution to communicate their communications impact and broader outcomes.
Problem
Traditional tools couldn’t connect communications KPIs—like media sentiment and engagement—to business outcomes. Internal reporting lacked clear guidance on which metrics to track consistently, offered limited real-time insight, and raised concerns about consistency, scalability, and alignment with broader corporate reporting standards.
Solution
Ringer Sciences developed an AI-enhanced Intelligence Center to categorize critical communications metrics based on KPIs that were most correlated with key business outcomes. The tool offered advanced KPI analysis, dashboard filtering, and executive-ready reports, all built within a secure, compliant infrastructure.
Results
- Branded treatments saw a 5-8% increase in market share and a 3-6% rise in net sales within 4–6 months, driven by a focus on conversation volume and awareness-based metrics.
- Share of voice rose by 21% through targeted media activation and real-time monitoring, aligning with immediate gains in brand awareness and monthly sales.
- Increased digital and media engagement led to a 12-17% boost in earned media coverage and was linked to a 4.2% rise in stock price within 1–3 months, signaling improved market perception.
- The team streamlined reporting by deprioritizing 80% of low-impact metrics and focusing on 15 high-value KPIs that were 4-6 times more predictive of business outcomes.
Outcome
Elevated the role of communications within the organization by linking key KPIs to business outcomes and creating a scalable framework for strategic, secure, and insight-driven reporting.
