Industry: Healthcare / Insurance
Engagement Type: Executive Branding & Content Strategy
Background
A major U.S. healthcare benefits provider offering medical and specialty insurance plans needed to enhance its executive presence on LinkedIn. With a vast network of healthcare providers and a strong footprint in Medicare and specialty care, the organization aimed to position its leadership as influential voices shaping industry discussions.
Problem
Two senior healthcare executives lacked a structured, data-informed strategy for LinkedIn. Without benchmarking or clear content guidance, their teams struggled to measure engagement, identify relevant trends, and proactively shape their digital presence.
Solution
Ringer Sciences built a competitive intelligence framework that monitored top-performing content from healthcare peers and analyzed engagement trends by topic. The team deployed an Executive Language Model (ELM) to recommend LinkedIn content tailored to each executive’s voice, while weekly insight reports provided benchmarking and engagement guidance.
Results
- Extreme lift in visibility, with average impressions per post increasing by 418%; one executive surpassed 9,000 impressions per post through trend-aligned content and tailored voice modeling.
- Higher engagement with every post, as average total engagement rose by 323%, driven by peer benchmarking, precision targeting, and ELM-optimized content.
- Stronger executive presence, with average followership increasing by 27%; one executive gained over 3,900 new followers, expanding their influence among healthcare stakeholders.
- Smarter, data-informed strategy, enabled by monthly analytics that continuously optimized content pillars and sustained consistent, high-impact thought leadership.
Outcome
Transformed the executive social strategy from reactive to proactive, enabling healthcare leadership to drive industry narratives, increase visibility, and strengthen digital influence among key stakeholders.
